Total Marketing Services and Support

Everything you need to support your web site, your business and total marketing efforts

Just as ITNiche™ takes the worry out of solving the problem of getting you a very affordable, hard-working web presence, we also offer complete Marketing, Advertising and Public Relations Support Services at extremely reasonable prices through our authorized Marketing Partner, Michael Sherman Marketing Services™, also located locally.

 

Your On-line Business Location

Web Design	Website Development
Website Architecture	Search Engine Optimization
Link Building Strategies

And many more creative and technical tools, that will:

• Get you your on-line live marketing business location
• Start to get it seen
• Keep the attention of visitors 
• Make it easy to find what they’re looking for
• Bring them back
• And motivate them to respond to your offers

 

Marketing Support

Building a good affordable web site that works for you is only the first step in marketing your business. Using some of the other marketing disciplines to increase qualified business to your site is step two and is on-going. Many of the processes in the development of your new site will start getting you traffic. But successful additional marketing will expand your web site presence, increase traffic to it and start the phone ringing. There are many ways to accomplish this.

 

Basic Marketing Support Program

You should be doing at a minimum:

• A direct mail flyer or newsletter each month (inserted in your billing to your customers or delivered by Email)
• A Blog on Facebook and link to it from your web site (ITNiche)

Twitter	MySpace	Twitter
LinkedIn	Blogger	WordPress
FeedBurner	And many more

 

A press release each month. Each press release should be added to your web site Press Room and also sent to

• Over 100 PR Sites
• Your customers and Potential customers (you supply the mailing lists)
• Pitched to your Trade Press and local editors
• Social sites and news aggregators such as:

technorati	delicious	Slideshare
reddit	digg	Yahoo Buzz
Flickr	Retweet	netvibes
Tumblr	And many more

 

Concerns About Marketing Costs In A Down Market

In today's weak economy, many companies are experiencing lower sales and at the same time are being squeezed by a variety of financial pressures. So, how do these companies plan to meet this economic challenge?

 

Some may cut staff and expenses.

 

In down times, the marketing budget is usually the first to get cut, not because you want to stop all marketing, but because marketing expense is one item on your budget that can be easily identified and eliminated. The reality is that you are either going to gain, lose or maintain market share without marketing.

 

A reel-back from an offensive marketing strategy to a prevent-marketing strategy will create the opposite of your desired effect. You cut marketing expense to save money, as you see it. This works in the short term, but will create a long-term deficit as you lose market share to your competitors who stay aggressive.

 

But a slowing economy or a recession is not the time to cut any marketing, especially if the cost is extremely reasonable.

 

During slow times there is nothing more important than your marketing. Your very survival may depend on it. During the Great Depression the companies who not only survived, but thrived were the ones who did aggressive marketing while their competitors cut back.

 

Research Fact: Companies have a better chance of weathering an economic storm if they look at marketing as an investment and a potential opportunity rather than an expense.

 

In fact, one study by Penn State's College of Business, found that a recession should actually prompt an aggressive increase in marketing spending. The study found that businesses in a recession with a strategic emphasis on marketing were best positioned to approach recessions as opportunities to strengthen their competitive advantage and come out better than their competitors.

 

They found that companies that increase marketing during hard times -- when competitors are cutting back -- can boost both market share and return on investment. Aggressive marketing can stimulate demand from new and existing customers.

 

Few companies can afford to cut back drastically on marketing -- no matter what the economic conditions. New products can be revenue generators.  Here are some suggestions from the Penn State study on how to make the most of marketing during a sluggish economy:

 

Do more online and e-mail marketing

 

The high cost of postage and the difficulty in getting direct mail opened are two reasons to turn to the Internet as a selling partner, rather than the post office. But there are other good reasons: The affordable cost of online marketing, the ability to communicate with customers on a one-to-one basis, faster results and better tracking capabilities.

 

They also recommended the use of e-mail to follow up with customers and driving traffic to your Web site by including a link at the bottom of every company email message, announcing new products or offers by varying messages.

 

And they said “don't forget public relations”. “A PR campaign can complement a marketing campaign at a reasonable cost.” By using certain Web channels to distribute press releases, you can get information out to more readers and get better listings on search engines.

 

Your cost for the Basic Marketing Support Program

I will determine what sets your business and its products or services apart from the competition (my experience) and proactively market your company and its unique selling proposition and benefits, delivering the outlined above to include:

 

• Writing all the copy for the monthly press releases, newsletters or flyers and blogs (You supply the facts, events, new products or services or I can pick up the copy from your web site):

• Unique Selling Proposition
• Benefits
• Features (Body copy)
• Tag Line
• Call to action

 

• Preparing the layouts for: (You supply the pictures {JPGs} and graphics (We can do them if you have none)

• Email Campaigns (including the Email campaign costs, you supply the lists)
• Newsletters or Flyers (excluding the printing cost, depending on the quantities needed)
• Blogs

 

• And Distribution to over

• 100 PR
• Blog
• And Social/ business sites